PROJECT / 001
BOTANICAL STUDIES — 2026FORM
FOLLOWS
FEELING.IDENTITY / PACKAGING
Brand identity conceptFOLLOWS
FEELING.IDENTITY / PACKAGING
Botanical / Visual Identity
Identity system · Packaging
Graphic designer · Ho Chi Minh City
Building visual worlds through identity, packaging and art direction.
VISUALTHINKER.
SCROLL TO EXPLORE
Nguyễn Ngọc Minh Tiến — Graphic designer with a systems mindset and a curiosity for how visuals shape perception.
Explore selected work ↘
Brand identityPackaging designKey visualArt directionVisual communicationBrand identityPackaging designKey visualArt directionVisual communication
01 / About
Design is not decoration.
It is direction.
I’m a self-taught graphic designer based in Ho Chi Minh City. I turn briefs into clear concepts, coherent visual systems and carefully crafted outcomes — balancing strategic thinking with a strong eye for detail.
03+Years of professional
design experience
design experience
360°From concept to
final artwork
final artwork
02Core design tools
∞Visual references
to explore
to explore
01 — Core practice
02 — Design thinking
03 — Tools
02 / Selected work
A few things
made with intent.
↗
PROJECT / 002Packaging / Product world
Japanese Whisky / Tết Edition
Packaging · Key visual · Art direction
PROJECT / 003
VISUAL CULTURE / VOL. 01VELVET
HOURSan exercise in atmosphereEDITORIAL / ART DIRECTION
Editorial explorationHOURSan exercise in atmosphereEDITORIAL / ART DIRECTION
Velvet Hours
Typography · Editorial · Art direction
PROJECT / 004Digital / Visual system
Chromatic Flow
Key visual · Motion direction
* PROJECT VISUALS ABOVE ARE PLACEHOLDER CONCEPTS — REPLACE WITH YOUR ACTUAL CASE STUDIES.
03 / Process
A clear process.
Room to explore.
Understand the why.
Clarify the objective, audience and constraints. Gather references, map the visual territory and define what success should look like.
Give the idea a form.
Build a concept with a reason behind it. Explore composition, typography, colour and visual language before committing to a direction.
Make every detail count.
Develop the chosen direction into a consistent system, refine details, prepare production-ready files and check the final output.
04 / Experience
Built through
practice.
Apr 2025 — Present
Senior Graphic Designer
Developing visual concepts and design outputs across branding, packaging, key visuals and marketing communication.
Content Factory
Ho Chi Minh City
Ho Chi Minh City
Aug 2023 — Mar 2025
Graphic Designer
Translated creative briefs into considered visual solutions, supporting concept development, artwork execution and quality control.
86Creative
Ho Chi Minh City
Ho Chi Minh City
Mar 2023 — Oct 2023
Graphic Design Intern
Built foundational experience in graphic production, visual research and collaborative design workflows.
GDL JSC
Vietnam
Vietnam
05 / Have a good brief?
LET'S MAKE IT MATTER ↘
LET'S MAKESOMETHING.
For projects, collaborations or a good conversation
hello@minhtien.design ↗